Mastering the Art of Pricing in Photography
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A Comprehensive 35 page Guide to Confidently Charging What Youâre Worth.
Updated for 2025.
By Steve Carty
Unlock the Pricing Secrets Pros Use to Maximize Profits
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Whether youâre just starting out or have years of experience but still feel stuck, Mastering the Art of Pricing in Photography is your go-to pricing blueprint for building a sustainable, profitable photography businessâwithout the stress, insecurity, or constant fear of over- or undercharging.
The only cost to you is the time it takes to absorb it.
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đ What Youâll Learn Inside This Free Guide:
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The 4 Core Pricing Models
â Understand hourly, fixed-fee, outcome-based, and value-based pricing (and when to use each one)
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How to Price for Perception, Not Just Time
â Move beyond charging for hours and start charging for impact
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The Retainer Model That Brings Predictable Monthly Income
â Build long-term client relationships that give you financial stability
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The Truth About Licensing & Usage Fees
â Get paid not just for making pictures, but every time theyâre used
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How to Turn Stock Photography Into Passive Income
â Learn what sells, how to upload, and how to build a revenue stream in your sleep
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Curated Content to Propel You Forward
â A hand-picked collection of videos from my collection designed to help you level up fast
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This e-book is your companion on this journey, equipping you with the knowledge and tools to transform your passion into a profitable venture.
Get My Pricing Guide at no cost for a limited time only.
Get this today free before I change my mind.
Why I Made This for You
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Iâve been a working professional photographer for over three decades.
Iâve shot paid work for Nike and Apple, shot magazine covers, celebritiesâand Iâve also made every mistake in the book when it comes to quoting jobs early in my career. This guide is the pricing manual I wish someone gave me when I started.
Itâs not fluff. Itâs not theory. Itâs a practical, proven approach to finally getting paid what you're worth.
Based on real-world experience at the highest level.