Mastering the Art of Pricing in Photography

 

A Comprehensive 35 page Guide to Confidently Charging What You’re Worth.

Updated for 2025.

By Steve Carty

Unlock the Pricing Secrets Pros Use to Maximize Profits

 

Whether you’re just starting out or have years of experience but still feel stuck, Mastering the Art of Pricing in Photography is your go-to pricing blueprint for building a sustainable, profitable photography business—without the stress, insecurity, or constant fear of over- or undercharging.

The only cost to you is the time it takes to absorb it.

 

📘 What You’ll Learn Inside This Free Guide:

✅ The 4 Core Pricing Models
— Understand hourly, fixed-fee, outcome-based, and value-based pricing (and when to use each one)

✅ How to Price for Perception, Not Just Time
— Move beyond charging for hours and start charging for impact

✅ The Retainer Model That Brings Predictable Monthly Income
— Build long-term client relationships that give you financial stability

✅ The Truth About Licensing & Usage Fees
— Get paid not just for making pictures, but every time they’re used

✅ How to Turn Stock Photography Into Passive Income
— Learn what sells, how to upload, and how to build a revenue stream in your sleep

✅ Curated Content to Propel You Forward
— A hand-picked collection of videos from my collection designed to help you level up fast

 

This e-book is your companion on this journey, equipping you with the knowledge and tools to transform your passion into a profitable venture.

Get My Pricing Guide at no cost for a limited time only.

Get this today free before I change my mind.

Why I Made This for You

 

I’ve been a working professional photographer for over three decades.

I’ve shot paid work for Nike and Apple, shot magazine covers, celebrities—and I’ve also made every mistake in the book when it comes to quoting jobs early in my career. This guide is the pricing manual I wish someone gave me when I started.

It’s not fluff. It’s not theory. It’s a practical, proven approach to finally getting paid what you're worth.

Based on real-world experience at the highest level.