PRO LAB is weekly business support for full-time photographers. Join live Zoom calls, get expert coaching, and connect with other pros. No fluff—just real talk, real strategy, and a system to grow your photography business without doing it all alone.
The Weekly Creative Lab for Working Photographers
It's lonely out there. Welcome to Pro Lab.
Weekly Live Zoom Sessions
Join high-impact, no-fluff calls focused on solving real business challenges photographers face every day.
Direct Coaching & Support
Get expert guidance from a 35 year pro who’s built a thriving photography career in real-world conditions.
Community for Working Pros
Connect with full-time photographers who get it—no ego, no guessing, just strategy, support, and momentum.
Introducing PRO LAB.
Over the past few years, one thing has become painfully obvious to me — full-time professional photographers have almost nowhere to go for real business support.
We exist in a space where it feels like once you become a working photographer, you're expected to figure the rest out on your own.
There is no system.
There is no mentorship.
There is no room to talk openly about struggles, business problems, or what is really going on behind the curated portfolios and highlight reels.
I have seen it firsthand coaching inside my Accelerator program, where I meet with serious emerging photographers 4 times a month on Zoom.
Those conversations are raw, honest, and solution-focused.
And now, I've opened up this exclusive global group of photographers to full-time pro shooters with 3+ years of full time experience so you can benefit from these weekly calls and help with your work and business.
This doesn't exist anywhere. That's why I've launched PRO LAB.
What is PRO LAB?
PRO LAB is a private weekly business lab for working photographers.
It’s a consistent, structured, and safe space where full-time photographers can:
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Talk through business pain points
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Solve real-world problems with guidance and experience
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Share wins, losses, and lessons learned
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Get out of isolation and into a growth-minded community
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Stay sharp and stay competitive in a changing market
Every week, I’ll host a live Zoom session focused specifically on the challenges and opportunities of working professional photographers.
No fluff. No sugarcoating. No beginner advice.
Real, tactical conversations for people whose rent, mortgage, and lifestyle depend on their ability to make pictures and run a business.
Why I Created PRO LAB
Because it’s lonely out here.
Even after 34 years in this business, I still feel it sometimes.
And the truth is, professional photographers need support just as much — if not more — than emerging ones.
We deal with bigger stakes, bigger risks, and more pressure.
Clients expect more.
Budgets are tighter.
Markets are shifting faster.
And the people around us often have no idea what the weight of a creative career really feels like.
PRO LAB is my way of giving full-time photographers what we’ve always needed but never had:
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Consistency
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Strategy
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Accountability
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A place to be understood without having to "explain" your career
I need in.
Who PRO LAB is For
The Professional Photographers support system you've always needed.
🚀 10 Reasons Why You Need Pro Lab.
1. Photography is a Lonely Business
Once you become a full-time photographer, the support system disappears. PRO LAB gives you a consistent space to connect, vent, and solve problems with people who understand exactly what you’re going through.
2. You Need a Place to Talk About Business, Not Just Pictures
Making great pictures is only part of the game. Running a successful photography business is a different animal. PRO LAB is where you sharpen the business side of your craft, so you can stay profitable, not just talented.
3. Weekly Accountability is a Game-Changer
Showing up every week forces you to stay in momentum. It’s too easy to drift when you work alone. PRO LAB makes sure you stay focused on the moves that grow your business, not just keep you busy.
4. No One Else is Doing This for Full-Time Photographers
There are a million beginner courses and masterminds.
There are almost zero real, tactical support systems for working photographers who already made the leap.
PRO LAB was built to fill that gap.
5. You Need Real-Time, Tactical Advice
Business problems change fast. You can’t always wait for a course module or a forum reply. In PRO LAB, you get live coaching and real-world solutions to problems that are happening right now.
6. Isolation Will Kill Your Growth
You might be good enough to survive alone.
But survival is not growth.
Without community, without feedback, without being pushed, you slowly shrink — even if you don't notice it happening.
PRO LAB keeps you moving forward.
7. Your Business Problems Are Unique — You Need Custom Solutions
Every photography business is different.
Cookie-cutter advice will not get you to the next level.
Inside PRO LAB, you’ll get tailored feedback for your situation, your goals, and your market.
8. Markets are Changing Faster Than Ever
AI. Economic shifts. Market saturation.
If you’re not evolving, you’re falling behind.
PRO LAB keeps you sharp, relevant, and ready to adapt while everyone else is scrambling.
9. You’ll Make Better Decisions, Faster
Instead of wasting weeks or months second-guessing yourself, you’ll be able to bring questions, offers, ideas, and strategies to the table and get clear, experienced feedback in real time.
10. Success is Way More Fun When You’re Not Doing It Alone
Building a successful photography business is hard.
It’s even harder when you feel like no one understands your world.
PRO LAB gives you the community, support, and energy you need to win — and actually enjoy the ride.
Weekly Pro Level Photo Reviews.
I bring 35 years of commercial photography experience to each critique, focusing on areas like lighting techniques, exposure control, concept development, and professional execution.
You’ll receive actionable insights that not only address immediate improvements but also shape your long-term growth, ensuring your portfolio evolves to industry-ready standards.
Weekly Pro Level Assignments.
Unlike standard portfolio platforms, I’ve designed Pro Lab to combine practical photo assignments with professional feedback, creating a systematic approach to skill development.
This hands-on learning experience not only helps you sharpen your technical abilities but also guides you in building a cohesive body of work that reflects your unique creative vision.
Weekly Live Cohort Calls.
I host weekly Zoom sessions designed to connect you with other passionate photographers, giving you the chance to exchange insights, engage in focused discussions, and form meaningful professional bonds.
It’s a supportive, interactive environment where you’ll learn from each other’s experiences and grow together as a creative community.
Pro Lab - Monthly
$97
Pay monthly (with setup fee)
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Weekly live business coaching calls for working photographers
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Real-world strategies to solve client, marketing, and pricing challenges
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Expert guidance to strengthen your photography business systems
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Clarity on your niche, brand, and long-term career path
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Direct feedback to help you grow faster and avoid costly mistakes
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Private PRO LAB community for full-time photographers who get it
- Includes Portfolio Lab ($47/mth value)
Pro Lab - Quarterly
$270
Pay Quarterly
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Save $68 instantly by avoiding monthly fees and setup costs
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Full access for 90 days to build momentum without interruptions
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Immediate access to all Zoom calls, business labs, and reviews
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Commitment to your growth with simple quarterly payments
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One quarterly payment, no hidden fees, no surprises
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Private PRO LAB community for full-time photographers
- Includes Portfolio Lab ($135/qtr value)
Pro Lab - Yearly
$997
Pay Yearly and Save
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Save $167 compared to monthly payments
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Save $83 compared to quarterly payments
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Full access for an entire year without interruptions
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Priority access to new assignments, trainings, and updates
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Long-term commitment to your photography career growth
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One yearly payment, a year of support, no hidden fees or extra charges
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Includes Portfolio Lab ($475/yr value)
