Master the Art of Pricing in Photography @ Steve Carty - 35 page E-Book.

Let me get straight to it—if you’ve ever felt unsure about what to charge, nervous to talk money with clients, or worried you’re leaving money on the table... this guide is for you.

I respect your time. You could be doing anything right now, and you’re here. That tells me you’re ready to stop winging it and start building a real business with your camera.

This isn’t just another PDF. It’s a roadmap I’ve crafted from over three decades of working as a professional photographer—pricing work for Nike, Apple, celebrities, and magazines, but also struggling through awkward client calls, underbidding jobs, and learning the hard way how to value what I bring to the table.

This guide is the clarity I wish I had when I started.
And the confidence I want you to walk away with.

Inside, I’m going to show you exactly how to move from hourly rates that limit your income to pricing models that position you as a creative and a strategist. I’ll walk you through how to handle pricing conversations like a pro, charge for usage and licensing, build predictable income with retainers, and even earn passive revenue from stock—all without second-guessing what you’re worth.

Whether you’re just getting serious or you’ve been working for years but still feel stuck at a pricing plateau, this 35 page guide is built to meet you where you are—and move you forward.

Let’s stop charging like amateurs. Let’s start earning like pros.

Let’s get to work.
– CARTY

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