Pro Lab is your weekly business support system for serious photographers. Join live coaching calls, get expert guidance, sharpen your work, and grow alongside a community of committed creatives. No fluff — just real conversations, real strategy, and the structure you need to build a profitable photography business without doing it alone.
Build a Profitable Photography Business That Lasts.
It's lonely out there. Welcome to Pro Lab.
Full Access to The Carty Method Curriculum
The complete 7-phase business system that transforms your photography into a thriving business.
Weekly Coaching Calls
Live business and creative strategy sessions led by me, Steve Carty (35+ years in the industry) and my team. Includes access to my coaching call library.
Twice-Yearly Accelerator Sprints
18-week guided sprints designed to help you stay focused, accountable, and profitable.
Portfolio Lab Access
Weekly photo assignments, photo reviews to refine your portfolio and attract higher-value clients. Includes portfolio lab workshops and archive.
Lifetime Growth Framework
Systems that evolve with you year after year, supporting every stage of your professional journey.
Private Global Community
Join serious photographers from around the world focused on growth, not gimmicks. The best network of emerging pros on the internet.
Introducing PRO LAB.
The All-In-One Mentorship for Professional Photographers
Pro Lab is the next evolution of my Professional Photographers Accelerator — a complete mentorship experience that gives you everything you need to build and grow a real photography business that lasts.
It combines live mentorship, accountability, and the full Carty Method curriculum, including my Pro Accelerator delivered twice per year, all inside one ongoing membership built to support emerging pro photographers who want long-term growth and professional consistency.
This is where photographers come to master both the craft and the business — through my Carty Method 6 phase system, live coaching, cohorts, real feedback, and proven systems refined over my 35 years as a working pro.
If you’re ready to stop guessing, start growing, and finally turn your photography into a thriving business, Pro Lab is where it happens.
👉🏾 Join Pro Lab and Start Build Your Photography Business Today.
What is PRO LAB?
Pro Lab is the best offer I’ve ever created — the complete mentorship, business system, and professional community for photographers serious about turning their craft into a career that lasts.
Over the past 2 years, I’ve built and refined multiple programs — from one-on-one coaching to my Pro Accelerator — testing every system, every delivery format, and every way to help photographers grow. Through this process, one thing became clear: photographers need ongoing mentorship, accountability, and structure long after my Pro Accelerator ends.
Pro Lab brings all my systems together. It combines live coaching, business training, and the full Carty Method curriculum, including my Pro Professional Photographers Accelerator delivered twice per year, and Portfolio Lab, the fastest way to develop work that gets you work, all inside one continuous program built for long-term growth.
You’ll get weekly coaching calls, real feedback on your work through portfolio lab, the roadmap to building your business with the Carty Method System, and direct access to a community of serious photographers focused on growth, consistency, and results.
This is the most valuable thing I’ve ever built — because it gives you what no other program can: A proven roadmap for how to be a working pro and ongoing support from a 35-year professional who’s been exactly where you are.
If you’re ready to stop guessing and finally grow your photography business with confidence, Pro Lab is where it happens.
Why I Created PRO LAB
Because even after 35 years in this industry, I still know what it feels like to be on an island.
Pro Photography can be lonely — especially when you're trying to go full-time. The truth is, full-time photographers often need support just as much, if not more, than those who are still emerging.
We face bigger expectations, tighter budgets, and the constant demand to reinvent ourselves in a market that moves faster every year.
Clients want more, time feels shorter, and the people closest to us rarely understand the pressure that comes with making a living from creativity.
That’s why I created Pro Lab — to give emerging pro photographers the space, mentorship, and structure few actually get. A place where business growth meets artistic development. Where you can be honest about your struggles and get real solutions from people who actually understand this life. I had those mentors and coaches throughout my career which is why I've managed to get this far in this industry.
Over the past 2 years, I’ve tested and refined everything — from one-on-one coaching to the Accelerator — and through all of it, I’ve learned that photographers don’t need more information. We need consistency, accountability, and community.
Pro Lab is the culmination of that realization. It’s the most valuable thing I’ve ever built — a high-frequency group of serious shooters focused on building lasting businesses, sustainable creativity, and a career they’re proud of.
This is where working photographers come to grow — together.
I need in.
Who PRO LAB is For
The Support System Serious Photographers Have Always Needed.
Pro Lab is built for working photographers and committed emerging photographers who want real support, real structure, and a clear path to building a profitable, long-term photography business.
It’s for photographers who want more than inspiration.
It’s for photographers who are ready to grow — consistently.
PRO LAB is for you if you are:
🚀 10 Reasons Why You Need Pro Lab.
1. Photography is a Lonely Business
Whether you’re full-time or on your way there, the support system disappears the moment you take this career seriously. Pro Lab gives you a consistent space to connect, learn, and solve real business problems with photographers who understand your world.
2. You Need a Place to Talk About Business, Not Just Pictures
Your craft matters, but business is what feeds you. Pro Lab is where you learn how to price, negotiate, market, and build systems so you can stay profitable, not just talented.
3. Weekly Accountability Changes Everything
Growth requires consistency. When you show up every week, you stay in momentum instead of drifting. Pro Lab keeps you focused on actions that build your career, not just keep you busy.
4. No One Else Supports Photographers at This Level
There are endless beginner courses.
There are almost no long-term mentorship programs for working photographers and serious emerging photographers.
Pro Lab fills the gap the industry has ignored for decades.
5. You Need Real-Time, Tactical Advice
Your challenges evolve daily — negotiating a job, handling a client, updating your pricing, building an offer, or fixing your marketing. In Pro Lab, you get live coaching and actionable solutions exactly when you need them.
6. Isolation Slows Your Growth
You can survive alone, but it’s impossible to grow at the level you want without feedback, clarity, and community. Pro Lab keeps you sharp and moving forward instead of slowly shrinking without noticing.
7. Your Career Path Doesn’t Fit a Template
Every photographer has different goals, markets, struggles, and strengths. That’s why Pro Lab gives you personalized feedback — not generic advice recycled from beginner content.
8. The Market Is Shifting Faster Than Ever
AI, economic changes, saturated markets, and rapid creative trends mean you must evolve constantly. Pro Lab keeps you informed, adaptable, and ahead of the curve so you can thrive while others scramble to catch up.
9. Good Decisions Make You Money — Fast
Instead of wasting weeks guessing what to charge, how to pitch, what to shoot next, or how to grow, you get clarity in real time. Pro Lab helps you make smarter decisions that move your business forward immediately.
10. Success Is Better When You’re Not Doing It Alone
This career is demanding, unpredictable, and emotionally heavy at times. Pro Lab gives you support, energy, community, and a mentor who’s been doing this for 35 years. You don’t have to build this alone — and you shouldn’t.
Weekly Pro Level Photo Reviews.
I bring 35 years of commercial photography experience into every critique. These aren’t surface-level opinions. These are professional, detail-driven reviews focused on the exact elements that separate hobbyist work from industry-ready work — lighting, exposure, posing, composition, storytelling, styling, creative decision-making, and execution.
You’ll get direct, honest, and actionable feedback designed to sharpen your eye, strengthen your instincts, and elevate your work to a professional standard. Your portfolio will evolve every single week.
Weekly Pro-Level Assignments to Build a Portfolio That Books Clients.
Each week, you’ll receive thoughtfully designed assignments that mirror the real demands of working photographers. These aren’t “fun challenges” or typical beginner prompts. They’re intentional creative exercises that help you develop your voice, refine your style, and build a portfolio that attracts paying clients.
Every assignment pairs with professional feedback so you can see exactly where you’re improving and where to level up next — creating a clear, structured path to consistent growth.
Weekly Live Cohort Calls That Keep You Sharp and Supported.
Every week, we meet on Zoom for business training, problem-solving, and community connection. You’ll learn from the questions, struggles, and wins of photographers who are as serious as you are.
These calls create the momentum, clarity, and accountability you’ve been missing. It’s where inspiration meets strategy, and where photographers stop drifting and start growing consistently.
Twice-Yearly Professional Photographers Accelerator Included.
Pro Lab automatically includes access to my full Accelerator — delivered twice every year. This deep, structured, multi-week curriculum is designed to push you through the core phases of building a profitable business.
Inside Pro Lab, you’ll never lose that momentum. You get the advantage of an Accelerator sprint paired with ongoing mentorship to make sure you stay on track long after the sprint ends.
The Full Carty Method System — All 7 Phases.
You get full access to the complete Carty Method curriculum. This is the most refined, tested version of my system — the one that’s helped photographers transition from struggling, inconsistent, or unfocused… to fully booked, profitable, and in control.
With every phase at your fingertips, you can build your business with a process that actually works — marketing, pricing, portfolio building, business systems, client acquisition, and professional growth, all in one place.
A Global Community of Photographers Who Actually Get It.
No comparison. No competition. No ego.
Inside Pro Lab, you’ll connect with photographers at your level — serious emerging shooters and working pros committed to growth. This is your creative support system, your professional network, and your accountability team.
You’ll share wins, get clarity during tough moments, and build relationships that keep you motivated and grounded in a business that often feels isolating.
Pro Lab - Monthly
$197
Pay monthly (with no setup fees)
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Weekly live business coaching calls for working photographers
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Real-world strategies to solve client, marketing, and pricing challenges
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Expert guidance to strengthen your photography business systems
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Clarity on your niche, brand, and long-term career path
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Direct feedback to help you grow faster and avoid costly mistakes
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Private PRO LAB community for emerging photographers
- Includes Portfolio Lab ($47/mth value)
Pro Lab - Yearly
$1997
Pay Yearly and Save
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Save $367 compared to monthly payments
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Make annual payments and save.
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Full access for an entire year without interruptions
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Priority access to new assignments, trainings, and updates
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Long-term commitment to your photography career growth
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One yearly payment, a year of support, no hidden fees or extra charges
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Includes Portfolio Lab ($475/yr value)
