Phase 1 focuses in on aligning your unique style with the exact market that needs and values it. Through a masterclass–workbook pairing, you’ll learn to analyze your competition, build a mood board for an impactful portfolio, and use a Character Diamond approach to craft a distinct personal brand voice.

Each exercise systematically identifies your ideal clients’ pain points, ensuring you refine both your creative work and your business aims in tandem. By constantly revisiting and adjusting these insights, you’ll move forward with clarity, confidence, and a clear path toward a photography career that resonates with the right audience.